The Ernest Pierson Co. plant at 4100 Broadway will have a frontage of 120' and run back to a depth of 80'. He started in the home constr. business in 1943. The company's main current dev. is known as the Eastwood Heights district located east of the Albee Stadium. Here, 62 lots have been dev. and 30 more to be dev. next yr. Their 2 bedroom home sells for $6700. The new bldg. on Broadway is located on a 5 ac. site.